In this episode, we discuss that it’s important to stand out if you want to be noticed.
Full Transcripts
Hi Everyone, welcome to the You’re Daily Cup of Joe Podcast, with your host Joe Bautista. In this podcast, my goal is to give you quick lessons on how to grow yourself physically, mentally, emotionally, and spiritually so you can have better careers, better relationships, and better personal finances.
I’m also the author of the book “More You Know, More You Grow: How to Get Better Every Day”. In this book, I wrote down over 30 tips to help you grow in those four cornerstones. I’m also the founder of Grow With Joe, where I combine self-development coaching and financial planning for Latino Professionals.
In today’s episode, we’re are going to talk about being a purple cow. This is a concept from Seth Godin who is a marketing guru. It today’s society, if you want to get noticed, you have to do things differently from the crowd. If you were driving down a road surrounded by fields of cows, after a while you will start to become to all the cows around you. At first, all the cows might have caused excitement but after a while, things will start to look, pedestrian. Then out of nowhere, you see a purple cow and you get intrigued. You want to pay attention to the field again because this one purple cow is standing out from the crowd.
I would highly recommend that you read the Purple Cow by Seth Godin because it will just give more ideas on how to stand out for the crowd and why it is necessary. In today’s society, it’s really easy to blend in with the crowd and do whatever the status quo is. It is safe and you won’t be ridiculed, but you won’t stand out. It’s also easy to do as well. If you’re fine with being average and whatever happens with being average, then go ahead and do what average people do. If you want more for your life though, you going to have to start how to think about how to be a purple cow.
To be a purple cow, it can mean just giving better service than the people you’re around. It could also mean just offering more than your competitors are delivering. I went to this business conference last year and I learned a lot from this one speaker called Russell Brunson who wrote these two amazing books called Dot Com Secrets and Expert Secrets, which gives you a lot of great information on how to sell online. And one of the lessons that I learned was something called the offer stack. You’ve probably seen the offer stack before if you’ve ever watched an infomercial. They usually pitch the product and at the very end, they give away some free items and maybe an extra item where you just have to pay to handle.
If you walk into a store, you usually don’t see an offer like one on an infomercial. They are just selling based on price and variety. And if you’re selling on price, that’s going to a very losing proposition for you. This what I learned from Russell Brunson, you don’t want to compete on price, you want to compete on value. And if you’re offering is providing a lot of value and the value can come from service or just providing some extra bonuses, that separates you from someone that is strictly competing on price. So when you’re thinking about your business or at work, ask yourself, “What can I offer to provide more value to the people that I’m interaction with?”
If I had to choose between two things, I’m most likely going to choose the one that is going to provide me more value. And value can come in many different forms but the biggest is convenience. Is this thing going to make my life more convenient or more difficult? The purple cow is going to be the thing that is going to make someone’s life more convenient or special. Seth Godin gives an example of a grocery store that has really good customer service but then once the store is passed off to the son, customer service goes down and starts to lose business. So it does take work to become a purple cow but that is how you will stick around.
When it comes to becoming a purple cow, you don’t want to be a purple cow in a very broad subject. You want to become a purple cow in a very narrow subject. For me, I’m focusing my financial planning company on providing self-development coaching with financial planning for Latino Professionals. There are not a lot of other Latinos in financial planning and I see that there is a huge need to be filled and I’m going to try to fulfill it. I’m also working on courses and more books that will separate me from my competitors. I just need to do a better job at marketing myself. I got the building blocks, now it just time to build.
If you’re not in business and work in some type of organization, just try to figure out how you can provide value to the organization. If you’re a manager, how can you motivate your team to provide better service and high-quality work? Sometimes it just best to acknowledge the good work and let them know how their work is helping out the organization. I know when I was working in organizations in the past, I always lost motivation when I would present an idea and it would get ignored or if I did a great job and nobody noticed. Now I’m not looking for constant praise but some acknowledgment would be cool. It doesn’t even need to be in front of everyone, it could just be behind closed doors. If I would have gotten this type of attention, then I could have a purple cow for a boss and I might have stayed.
The purple cow concept can also be applied to relationships and dating. If you’re providing the same thing that everyone else is providing in a relationship, that might not be enough. If your relationship is starting to get stalled, try to figure out how to provide a purple cow and I guess you have to ask yourself is it worth trying to provide the purple cow.
If you want to have a better life, I would suggest that you start looking for how you can be a purple cow in different parts of your life. You don’t need to get everybody, you just need a few people as close friends and in business, you just need a certain amount of clients so that you can live a great life. Remember, if everything is important then nothing is important. And since not everything can be a purple cow, try to figure out where is a purple cow is needed and then start doing it.
That’s it for today’s episode, and to summarize it, I would highly recommend that you read the purple cow by Seth Godin and watch some YouTube videos about his work. He gives a lot of great information that can be used in your life to become a purple cow. You don’t want to be like everyone else in this economy and in life because you’ll just blend in with everyone else and then you’ll become average and average is not going to cut in this economy or with relationships. We have to give effort and do things to become a purple cow. We have a unique perspective to give, now we just have to give it. Don’t let the resistance hold you back and you’ll do fine.
Thanks for listening today! To get a free copy of my book “More You Know, More You Grow: How to get better every day” just go to my website growwithjoe.me/book and just pay for shipping and handling.
I have a quiz on my website that grades your inner circle, so if you want to find out if your inner circle is an A, B, C, D, or F, you can take that quiz at growwithjoe.me/quiz
I’m also trying to do a feedback Friday episode, so if you have a question that you would like to have my answer on the air, just e-mail me at [email protected]
I’m also on Instagram at Grow With Joe and Facebook just look up Grow With Joe
If you’re on iTunes, don’t forget to give me a five-star rating if you liked this episode.
Thanks for joining me today and remember if you go with Joe, you can grow with Joe, cause Joe knows Dough.
*Music outro
